The main idea of Loop is to create an environmentally responsible lifestyle this can be done through a lot of business activities one of the main activities is to sell recycled cloth through recycling plastic and to be known as a sustainable fashion company. Also, be useful for the environment & people exclusively, so the company will have the raw high-quality material from a supplier (abroad or local), then manufacture clothes locally. The aim is to have full control of the supply chain of the business to be more transparent with the buyers.

Loop is targeting a zero waste strategy which is done by the design of the package and materials used. And give back to the environment by planting trees or supporting any activity that supports the environment or the people.

The recycled cloth process begins with the raw materials as a start are considered cloth from recycled plastic (Recycled polyester) with certain additives that make the product of higher quality and safe to use, then blended with cotton (which is also manufactured in an environmentally way), currently, Loop is focusing on the concept of the idea of environmental responsibility instead of the fashion design and variety of products.